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@ NASSCOM GAF: Why ZooZoos Were Not Animated; Marketing IP; India Not Ready For Animation?

Update: According to NASSCOM, this story "has been interpreted from statements made by speakers at a NASSCOM event and that nothing in this article represents the views of NASSCOM or the NASSCOM Animation and Gaming Forum." Original Story: Curiosity drew bankers, e-learning, IT and mortgage industry specialists and 'visual computing' entrepreneurs to a half day seminar on “Indian Intellectual Property - when will it have local and international following” organised by Nasscom Animation and Gaming Forum in Chennai. The forum's chairman Biren Ghose, who is also Executive Director of EROS International Films and CEO of animation studio Kahani World, moderated discussions on how IP owners can secure their designs, addressing budget constraints by releasing animation movies and serials not just in domestic markets but international ones and the current lack of branding and merchandising in the Indian animation industry. Mistakes By Little Krishna; Why ZooZoo Was Not Animated If Little Krishna took Rs 50 crores to make but only returns 3-5% of investment, or even 10%,  how is it a hit? This question brought out the issue that the animation industry is facing - high investment for low returns. Producing an animation movie typically costs 15 times that of a camera based movie, which is why ZooZoo, the funny egg like characters in Vodafone's ads, are not an animation, according to Ghose. Want proof? Check the making of a ZooZoo ad below: In the case of animation TV series Little Krishna, its creators, according to Ghose, committed several mistakes, one…

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