Forbes India is the latest business magazine to be launched in India, in collaboration with the Network18 group. The magazine, which was launched today, is expected to hit newsstands tomorrow. The partnership between Forbes and the Network18 was inked as far back as December 2007, though they received the permission to publish in India only recently. The magazine has a cover price of Rs. 50, which is rather low. Fortunately for them, foreign news and current affairs magazines are allowed to sell advertising space in India.
Interestingly, while Forbes India has a website, the content is hosted at Business.In.com – a rather minimalist and classy design, I must say. And…more traffic being diverted to the In.com domain, it seems. There is an attempt to foster readership for the website with “Web Exclusives”, in this case, an inteview with Lakshmi Mittal, to go with the magazines cover story on the Steel baron. Other Network18 group sites like IBNLive have carried Forbes India content in the past. The magazine also has a presence on Twitter, and though it’s not publicised its content on the platform yet, other Twitter users certainly have.
Forbes India Editor Indrajit Gupta has a blog, with one post up, introducing the magazine. Network18 founder Raghav Bahl explains why the group decided to enter the magazine space, saying that India has huge generation of first time readers, and the demographic push is so wide that many will not skip the “touch and feel paper-reading phase” of their advancement into newly literate adults.
What I’m wondering about is, if you can get the same content via a Blackberry application – case in point the excellent app for the Wall Street Journal – would you still buy a print version?