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E-Commerce Roundup: Tata’s Online Shopping Portal; EDigiworld By Videocon

logo_tataTata’s Online Shopping Foray – The Tata group is readying an online shopping site that will showcase all Tata products. According to PTI, it will be ready in 2 months’ time.This will be the first online shopping venture by the group and it’s about time! The bouquet of products the group has to offer would make the online store quite popular – imagine being able to buy a Tata Sky set top box, a Titan watch, tea and your clothes all from one destination?

What is not known though is if the company is partnering with any existing online media company to launch it or if this is a solo affair. Tata has websites for its electronic gadgets retail chain called Croma , bookstore Landmark and apparel store Westside but they most are not e-commerce enabled. The company should upgrade these websites or integrate with the upcoming e-mall to avoid redundancy. Croma is by a subsidiary Infiniti Retail and sells consumer electronics and durables such as airconditioners, DVDs, mobiles, TVs and laptops. Tata should also integrate their services such as hotel booking and insurance onto the new site. The new website will compete with eBay, Rediff Shopping, Indiatimes Shopping, Infibeam, Cafegadgets.com, In Shopping, etc.


Videocon’s eDigiworld – Videocon has launched an e-commerce portal called edigiworld to sell consumer goods and home electronics. The online store is expected to contribute to 5% of total sales by the company, Videocon E-business head Vishal Srivastava told WATblog. The site complements Videocon’s offline retail chain and will sell other brands too – currently Kelvinator, Kenstar, Sansui, Electrolux and Akai products can be seen on the site. It is also talking to Airtel and PC maker HCL for partnerships. Videocon offers a free home delivery option to woo users but the overall look and usability are just about average. E-Payment for goods is possible via Visa, Mastercard and CC Avenue.

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