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Code of Conduct For VAS By IAMAI: What Do You Think?

In answer to TRAI's directives to offer mobile subscribers more control over their VAS subscriptions, some providers of VAS belonging to IAMAI, the industry body of ISPs and telecom firms, have set up a code of conduct as a self-regulatory measure. The following companies that have agreed to adopt the code: ACL Wireless, ActiveMedia Tech, CanvasM, Buongiorno, OnMobile Global, i2i telesource, Indiatimes.com, Mauj, Mypopkorn, NetxCell, Saharanext and Webaroo.  According to the code of conduct: -All members would abide by the DND (Do Not Disturb) norms set by TRAI. -All push-based promotional services to be transmitted between 8 am and 9 pm only.  -Advise of charge must be clearly intimated to the user very transparently prior to billing/service offering. SMSes to specify "Premium Rates Apply" wherever applicable.  -All members to provide for customer redressal in case of third party/ off deck independent services.  -All members to provide for simple opt-out mechanism to customers. (ED:This would…

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