wordpress blog stats
Connect with us

Hi, what are you looking for?

Zenga Gets IPL Mobile Streaming Rights

zengatv-crickzengaAnother piece of the IPL Digital Rights puzzle: it appears that mobile VAS company Zenga Entertainment has acquired rights to monetize mobile content related to the Indian Premer League for five years, starting 2009.

These “worldwide” rights have been licensed from TMT Investment Pte Ltd, which is holding company of NetLinkBlue; according to this Telecom Tiger article, NetLinkBlue had bagged live streaming and mobile rights to the IPL for 10 years for $50 Million. We wonder if the value of that contract has been reduced now, like it was in case of the portal rights.

We do wish there was clarity on streaming rights, because according the TT story, NetLinkBlue had rights only for India, Pakistan and the Middle East, while the release claims that worldwide rights have been assigned to Zenga. Do remember that Willow.tv had IPL streaming rights for the Americas. 75% in Willow.tv was acquired by Reliance BIG Entertainment. We’ve contacted Shabir Momin, CEO of Zenga, for more details on the rights, and also how they intend to monetize.

Zenga has two Cricket related products:

ZengaTV for live video streaming, which the company claims will work over 2G networks as well
CrickZenga for realtime ball by ball coverage of the matches. This is available for free, so expect an advertising supported component involved.

In our opinion, the value for Zenga lies primarily in the live streaming, because other Cricket websites, including those on mobile like Cricinfo and CricketNext, will also be able to update scores live.

Advertisement. Scroll to continue reading.

P.s: Thanks Ghosh, for informing us about the Zenga deal, and Niraj, for the link to the press release.


— BCCI & Media Coalition Reach Agreement; Syndication For Editorial Use Allowed
— IPL Portal Rights Deal Negotiated Down From $49 Million To $20.75 Million

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?


A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'


India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...


There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data


Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ