wordpress blog stats
Connect with us

Hi, what are you looking for?

Zapak Rolls Out Pakistan Site; Three For UK; Curating Content

Update: another new site from Zapak, albeit not of much consequence, is Zapak Pro for cheat codes. This is likely to be traffic generator for them – users often search online for cheat codes, and might stumble upon Zapak as a consequence.

Original Story (April 21 2009): Zapak, the gaming business from Reliance BIG Entertainment, has launched a gaming site specifically for Pakistan at Zapak.pk. While the look and feel of the site is similar to that of Zapak India, the content is being curated: there don’t appear to be as many games as the Zapak India site, and Zapak.pk hasn’t linked to other Zapak sites like Zapak Mail, Zapak Cricket, Zapak Girls or Zapak Kids; neither is there a link out to Zapak’s online multiplayer game Crazy Kart.

Apart from this, Zapak has also launched three sites for the UK: a1games.co.uk, which is based on Zapak.com, MassiveFreeGames.co.uk, based on their aggregator ZapakWorld.com and GirlsLoveGames.co.uk, based on ZapakGirls.com. We were wondering why Zapak didn’t retain their brand for the UK market, and it appears that Zapak.co.uk was registered by Mike Morgan in 2006. Zapak had spoken about their international plans with Business Standard last year.

Content Curation

When it comes to international sites, the context of a game might result in different reactions, owing largely to cultural differences. Thus, if launching a country specific site, where Zapak is looking at attract advertisers, they would be look to curate the games. A game is a game is a game, and language barriers don’t always hinder gameplay – many of us in India grew up playing games with Japanese language text and navigation on nintendos – but you never know what might spark off an unfortunate series of reactions.

Language sites

Advertisement. Scroll to continue reading.

Speaking of languages,  the company has launched language versions for their gaming aggregator ZapakWorld. The language sites have been launched for their Addicting Games styled aggregator ZapakWorld.com, with navigation in HindiSpanishPortugeseFrench and Russian. By the term “aggregator” we mean that the site showcases games which are freely available for embedding. We think this move could help Zapak assess how their content is working in different countries, before they launch a country specific site, and explore monetization by selling in-game advertising and banner ads.

P.s.: a list of Reliance BIG Entertainment businesses here.

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...


Releasing the policy is akin to putting the proverbial 'cart before the horse'.


The industry's growth is being weighed down by taxation and legal uncertainty.


Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ