Update: We spoke to Saurabh Bhatia, Chief Business Officer of VDOPIA on the NDTV Deal, advertising on live streaming, on their iPhone initiative iVDOPIA and what he thinks about the notion that ad networks treat all publishers the same way: How long is the NDTV deal for? Can NDTV sell inventory, or do you have exclusive rights to inventory or can they bundle banner inventory with video? It is exclusive for us. NDTV and VDOPIA are trying to keep video as a separate inventory, to maximise the user experience and revenues. There are two parts of the deal - one is renewed on an annual basis, and the other is a long term strategic initiative. How much inventory does NDTV have? Total inventory - India and US combined - would be aqround 10-15 million impressions per month. There are certain times when usage explodes. This month, it could reach 20 million because of the elections in India. Also, now that we have added live streaming for NDTV Profit and tubaah, it should increase. The platform being used by NDTV is VDOPIAs. The market perceives VDOPIA as a video advertising network. What many people don't know is that at the core is the platform; it has dynamic targeting, and is a part of VDO Labs, which is our research lab. How does advertising work on Live Streaming? NDTV is streaming a clean feed, and we're able to insert ads. After a fixed amount of time - say every 4-5 minutes -…
