wordpress blog stats
Connect with us

Hi, what are you looking for?

Reuters Market Light Goes To Himachal; Pan-India With Nokia; Txt vs GPRS vs Voice

Thomson Reuters' Reuters Market Light has ventured into Himachal Pradesh with its SMS based service for farmers. The distribution network is being set up and work has just begun there, Ranjit Pawar, Vice President - Operations, Reuters Market Light (RML), Thomson Reuters told MediaNama. Launched in October 2007 after more than a year of research on information needs of farmers in India, Market Light has established itself in three states - Punjab, Haryana and Maharashtra today. It will expand to UP, Gujarat, Rajasthan and Madhya Pradesh next. "Gujarat is especially a good prospect for us as it has high teledensity," says Pawar. Quick Facts About RML Commodities Tracked: 125 Mandis Observed For Prices: 400, out of which 195 are in Maharashtra Type of Information: Weather, crop information, mandima prices and regional news. Packages: Rs 175 for 3 months, Rs 350 for 6 months, Rs 650 for 1 year Longer Subscriptions A Positive Indicator Till 2008, most customers preferred quarterly packages but since then the trend has moved to half yearly and yearly subscriptions which could be an indicator of acceptance. On an average, customers are buying RML's service for 5.5 months, Pawar said. RML To Stay A Premium Service In Punjab and Haryana, RML has experimented with different price points: the same packages cost Rs 250, Rs 500 and Rs 850. Feedback from the sector puts this as too high a rate for agri information and that a subscription price of Rs 15 per month is what will work. RML has a…

Please subscribe/login to read the full story.
Written By

http://www.linkedin.com/in/preethij

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ