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IPL Portal Rights Deal Negotiated Down From $49 Million To $20.75 Million

The $49 Million deal between the BCCI, IPL and Live Current Media has been replaced with a new $20.75 million deal with Global Cricket Ventures, via a Novation Agreement. Live Current Media has been released from the Original Agreement, and all outstanding obligations, including the Minimum Annual Fees originally due on October 1, 2008 and January 1, 2009. Global Cricket Ventures, in which Live Current Media owns a 50.5% stake, will take on payments owed to the BCCI - the first of which will be a $625,000 payment to the BCCI and $350,000 to the IPL, due on July 1, 2009. However, it is the significant reduction of $28.25 million in the value of the deal that is remarkable. Do take a look at the previous schedule of payments here. The breakup of the payouts to the BCCI and the IPL in the new deal has not been disclosed. What Are The Official Portal Rights Worth - $49 Million, $20.75 Million Or ...? When LCM had first picked up the official portal rights for $49 million, they appeared to be taking a huge risk. Thankfully for them, the BCCI and IPL have been remarkably understanding in first waiving the initial payouts, giving LCM rights to the T20 Champions League at no cost, and now reducing the payouts. But we still wonder if just the rights are really worth $20.95 million. All that appears to be on offer is promotion of the official site on TV and on the ground, exclusive photograph…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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