EA Games will now be available on Indiagames' Games on Demand (GoD) subscription service, giving GoD subscribers access to PC games like FIFA 07, Need For Speed Underground, Need for Speed Most Wanted, Battlefield 2, NBA Live 07, Medal of Honor: Allied Assault, Cricket 07 and The Sims 2, among others. While Indiagames, a UTV company, has had Popcap, Microsoft, Eidos and Atari, among others, as publishers, EA is clearly the largest game publisher: it is estimated that EA has 60% of Indias gaming market. Games on Demand currently has over 35,000 paying subscribers, and Vishal Gondal, CEO of Indiagames told us that with EA on board, he expects a substantial increase in signups. Already, EAs Need For Speed Most Wanted is the second most played game, in terms of minutes, on GoD. What About New Games? Plans For Launching Full Game Download Service Note that while FIFA 2007 has been released on GoD, FIFA 2008 or FIFA 2009 games have not; So is EA monetizing only "catalog content" through GoD? Gondal disagrees, saying "We will be launching FIFA 2008 soon. When we launched the latest Tomb Raider game, there was very little demand for it. The top 7 games on Games on Demand do not require a graphics card. Most of our customers are not from Metro cities, and it's fair to assume that most of them do not have high end PCs, and will not be able to support the latest games. Popcap remains our biggest publisher, with casual games." "At…
