Spice Group’s mobile VAS development arm Cellebrum is expanding aggressively. “Business is growing and India is a vast country, so we are setting up the Bangalore centre. We are also going into international markets,” Pankaj Sharma, Chief Marketing Officer at Cellebrum told MediaNama.

It is establishing an R&D centre in Bangalore and one in Dubai. The Bangalore centre would target new projects, no projects would be transferred from the other centres and no employees would be transferred, he said. It will be the company’s fourth centre – the others are based in Singapore, Noida and in the unlikely Himalayan retreat of Parwanoo (Solan district, Himachal Pradesh). The company’s headquarters is also located at Parwanoo, and we learnt from Sharma that its tax benefits were part of its attraction. The Singapore facility works on 3G VAS solutions.

The Bangalore centre will develop voice solutions, inventory tracking, finance and HR related solutions and will initially employ 100 people, according to Economic Times. It will focus on serving new enterprise clients. Cellebrum’s corporate clientele include Eastern Power, Maharashtra State Electricity Board, Ludhiana Christian Medical College, Indian Railways and SBI. Cellebrums international clients include Orange, AreebaAfghan WirelessHutchison Telecom and Aktel.


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