Updated Below MediaNama has learned that Cellcast, a Canaan Partners funded mobile VAS company, has the acquired rights to "IPL Mobile Content" for live updates, commentary, scores of matches, trivia and mobile based contests, including news, from the Indian Premier League. These rights pertain to SMS (Text) based updates, Interactive Voice Response (IVR) and USSD services. K.S. Venkatesan, VP Finance for Cellcast confirmed the development. Cellcast CEO Pankaj Thakkar could not be reached for comment since he is currently in South Africa. This should put an end to the confusion around the SMS rights - even Telecom Operators have been asking around for inputs on who exactly owns the rights. We asked Venkatesan a few questions in order to clarify a few things related to rights: Can news channels and media companies not update their mobile subscribers without tying up with you? Once the match is live, isn't the information in the public domain? The information does not go into public domain for the first 8 minutes. After that it goes to the public domain. The broadcaster has rights to show the match live on TV, but for SMS updates there has to be a delay. What about Telecom operators and Cricket subscription packs? They will need our permission to do a live update. What about Zenga, which has Live Streaming Rights for the mobile, and a product called CrickZenga which will have live updates on an application? Zenga are our supporters, and they are updating on a platform called WAP. They are also…
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