wordpress blog stats
Connect with us

Hi, what are you looking for?

Cellcast Gets IPL Mobile Content Rights For India, Covering SMS, Voice And USSD

cellcastUpdated Below
MediaNama has learned that Cellcast,  a Canaan Partners funded mobile VAS company, has the acquired rights to “IPL Mobile Content” for live updates, commentary, scores of matches, trivia and mobile based contests, including news, from the Indian Premier League.

dnl_10years_logoThese rights pertain to SMS (Text) based updates, Interactive Voice Response (IVR) and USSD services. K.S. Venkatesan, VP Finance for Cellcast confirmed the development. Cellcast CEO Pankaj Thakkar could not be reached for comment since he is currently in South Africa.

This should put an end to the confusion around the SMS rights – even Telecom Operators have been asking around for inputs on who exactly owns the rights. We asked Venkatesan a few questions in order to clarify a few things related to rights:
Can news channels and media companies not update their mobile subscribers without tying up with you? Once the match is live, isn’t the information in the public domain?

The information does not go into public domain for the first 8 minutes. After that it goes to the public domain. The broadcaster has rights to show the match live on TV, but for SMS updates there has to be a delay.

What about Telecom operators and Cricket subscription packs?

They will need our permission to do a live update.

What about Zenga, which has Live Streaming Rights for the mobile, and a product called CrickZenga which will have live updates on an application?

Advertisement. Scroll to continue reading.

Zenga are our supporters, and they are updating on a platform called WAP. They are also doing live streaming on the mobile, something like IPTV. But on SMS, IVR and USSD, we have the rights.

What about services like SMS GupShup, where users can update match scores on the mobile? Or if users update on Twitter, and that is sent as a live update via SMS?

It will definitely be a violation, since until the first 8 minutes are up, only we have the right to update live.

Do you also have rights to wallpapers as well?

Our rights are for IPL Mobile Content, and we are working with Zenga. In case there is a Cricket match and there is a photograph or wallpaper of Sachin Tendulkar hitting a shot in an IPL match, it is official IPL content, and we have rights to IPL Mobile Content in India. If there is a photo of Sachin Tendulkar with the Mumbai Indians, but not during a Cricket match, then it is theirs.

Update: Reader “flip” reminds us of a 2006 case where the Madras High Court had passed an interim injunction restraining 18 companies from providing SMS updates. More on that case at Television Point, and and an update at Business Standard.

Advertisement. Scroll to continue reading.

Also, as an aside: it appears that Business Standard has allowed online access to archival content. This archival content was previously behind a paid subscription wall.

Related:

— Zenga Gets IPL Mobile Streaming Rights
— BCCI & Media Coalition Reach Agreement; Syndication For Editorial Use Allowed
— IPL Portal Rights Deal Negotiated Down From $49 Million To $20.75 Million
— IPL 2: Max Media Gets Middle East Online Advertising Rights

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

While the market reality of popular crypto-assets like Bitcoin may undergo little change, the same can't be said for stablecoins.

News

Bringing transactions related to crypto-assets within the tax net could make matters less fuzzy.

News

Loopholes in FEMA and the decentralised nature of crypto-assets point to a need for effective regulations.

News

The need of the hour is for lawmakers to understand the systems that are amplifying harmful content.

News

For drone delivery to become a reality, a permissive regulatory regime is a prerequisite.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ