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BCCI & Media Coalition Reach Agreement; Syndication For Editorial Use Allowed

Board of Control for Cricket in India and media firms have reached a compromise after battling over Indian Premier League-related content. Sounds familiar? Last year, around the same time,  IPL organiser BCCI  and the media, under the banner of Indian Newspaper Society had a face-off. This time, the News Media Coalition, a body set up to represent global media houses, stood up against the BCCI's restrictions on content distribution, and was refusing to cover the IPL. Following negotiations, and agreement has now been reached. BCCI's media accreditation revised guidelines can be viewed here. The primary clauses in the guidelines that will cause tangible changes in media coverage of the matches are: TV: Live Not Really Live BCCI has laid down the rule that the use of live footage is not permitted at any time and under any circumstances. Matches will be broadcast after a minimum 5 minute delay of the live telecast. -- Channels will also have to restrict their broadcast of each match to a maximum of 5.5 minutes. This will include 4.5 minutes of "LIVE" coverage and 1.5 minutes of in-stadium entertainment programme, which can not be aired before the official channel has broadcasted the post-match module. -- They may broadcast two minutes of fresh footage every half an hour, but this is again subject to the condition that it does not exceed 5.5 minutes per match. A maximum of four repeats of footage will be allowed in the news cycle. An exception has been granted in case an "exceptional…

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