MediaNama has learned from reliable sources that Hungama Mobile has launched music content from Yash Raj Films on telecom operator networks. Hungama executives were unavailable for comment, and we’ve sent them an email for a confirmation.
If the content is live, then perhaps the legal issue around Yash Raj content has been resolved; some of our readers may remember that Onyx Mobile had taken Hungama and Yash Raj Films to court over an alleged breach of contract. According to the Hindustan Times, Yash Raj Films had tied up with Onyx in 2007 for content download rights to the film Tashan – its caller ringback tones (CRBT), wallpapers and music. Yash Raj Films had subsequently entered into a contract with Hungama, upon terminating the one with Onyx.
With this deal, Hungama now has access to content from T-Series, Eros (content post Drona), UTV (by virtue of the deal that UTV inked with T-Series) and now Yash Raj Films. That covers a significant majority of Bollywood content in India. What we’re wondering about, is how the music content space in South Indian has evolved, post OnMobile’s SIMCA deal.
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