Update (April 17): Just as Sidharth Rao had promised -- Bombay Bitch is back. (Thanks for the update internetwala) Original Story: Webchutney, one of India's oldest online agencies is getting into the mobile marketing business - they've launched an agency called Culture Mafia, which will focus on mobile marketing, advertising and mobile Internet development. WebChutney has excellent creative capabilities, and is best known for its viral marketing campaigns. This move is particularly interesting since I haven't yet seen much of a creative effort in the mobile marketing space in India, barring a few like Cadbury's exam results campaign with Reliance Communications. [caption id="attachment_2289" align="alignright" width="114"] Sidharth Rao, CEO, Webchutney[/caption] Sidharth Rao, CEO & Co-founder of Webchutney told MediaNama that they've been "playing in the mobile space for the last 2-3 months, and it almost almost looks like the internet solutions business way back in 1999-2000. It's too big for the larger players to get in. If you ask a typical client, he's seeking a custodian of sorts to channelize what the right thing to do is, with the 30 options he has - whether bluetooth, lead generation or a branding solution. For a Rs. 40 or a 80 lakh a year budget, he doesn't want to deal with 20 vendors." Culture Mafia will have offices in Delhi, Mumbai and Bangalore; they have around 15 odd people, and may be getting a business head for the agency. They claim to already be working with Airtel, HP, Eristoff (Bacardi India), among others. So…
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