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Times Group Launches Online Video Network; Ties Up With BigAdda

  The Times of India group has formed an online video network called the Times Audience Network (TAN), which partners with publishers and gives them access to videos from group properties - TV Channels Times Now and Zoom TV. In it's previous avatar, it was known as the Zoom Audience Network, and had the task of monetizing video content -  from the groups Bollywood and entertainment focused TV channel Zoom.  The Times Audience Network has partnered with BigAdda, which now claims to have as many as 4 million users, to provide news, feature content and interviews from Times Now and Zoom, as well as full length episodes from Zoom. Interestingly, as a part of the deal, both Zoom BigAdda and Times will monetize the video inventory. Evolution of Online Video Content In India India is a country that has very low broadband…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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