The Times of India group has formed an online video network called the Times Audience Network (TAN), which partners with publishers and gives them access to videos from group properties - TV Channels Times Now and Zoom TV. In it's previous avatar, it was known as the Zoom Audience Network, and had the task of monetizing video content - from the groups Bollywood and entertainment focused TV channel Zoom. The Times Audience Network has partnered with BigAdda, which now claims to have as many as 4 million users, to provide news, feature content and interviews from Times Now and Zoom, as well as full length episodes from Zoom. Interestingly, as a part of the deal, both Zoom BigAdda and Times will monetize the video inventory. Evolution of Online Video Content In India India is a country that has very low broadband…
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