wordpress blog stats
Connect with us

Hi, what are you looking for?

Times Audience Network To Open Up Its API; “Video Ad Inventory Has To Be Sold By The Publisher”

Following the tie-up between the Times Audience Network (TAN) and BigAdda, we spoke to Sameer Pitalwalla, Head (Digital) for Zoom Entertainment Network, to get a sense of how the Times group views the online video space; the groups online video foray is an expansion of the mandate of the Zoom Audience Network.  Pitalwalla spoke about their approach to online video advertising, publisher partnerships, why they shelved the practice of bundling banner and video advertising, short form vs long form content online, and video advertising networks: What is the rationale behind the Times Audience Network? The Times Audience Network is a syndicated video network, formed with the rationale of leading the groups online video foray. Previously, online video was more like a cosmetic addition  to a particular website - and it wasn't really integral to monetization. It was more like an enticement for users to come and consume more content. But online video has significantly different dynamics - it allows you to distribute your content, and regardless of which place you're distributing it to, it allows you to keep control of your branding and your inventory. Under the TAN, we distribute content for the groups rich media properties, which is predominantly the channels. Zoom is where the concept was created and Times Now has been the second, and we'll be launching Times Music in a few days. When ET Now comes up, we'll launch that too. On the publisher side, we provide our partners with access content like full length episodes and clips, the moment we put them up. All of this content…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Is it safe to consider all "publicly available data" as public?

News

PhonePe launched an e-commerce buyer app for ONDC called Pincode. We, however, believe that it should also launch a seller app.

News

Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ