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Shaadi & BharatMatrimony Continue To Spar; Do Consumers Care?

Shaadi.com announced recently that its mobile matrimonial service now supports 9 different languages - English, Hindi, Gujarati, Marathi, Telugu, Malayalam, Tamil, Kannada and Bengali. Shaadi.com on Mobile was launched in English exclusively on Vodafone last year. The service is priced at Rs. 6/min to search and listen to profile details, Rs. 10/interest expressed, Rs. 10 per profile forwarded through SMS and Rs. 10/min to connect and chat with an interested member, the press release said. Members will be able to search and listen to suitable member profiles, express or decline interest in other members, access their messages. It is available on SMS (by sending Shaadi as an SMS to 57007), Voice (by calling 57007) and WAP.Shaadi.com. It is a free service. In response to Medianama's queries on the performance of Shaadi.com on Mobile, Gourav Rakshit, Business Head, Shaadi.com shared the following numbers for the WAP platform: -- Almost 37000 unique visitors from December 2008 to February 2009 -- Averaged about 12000 repeat visitors every month. He said that Gujarat brings in the highest revenue at over 17%, followed by Uttar Pradesh at 14.7%, Andhra Pradesh at 12.3%, Delhi at 11.7% and Rajasthan at 10.3%. Mumbai stands 6th on the list in terms of revenue raked in, at 8.9%. Its rival BharatMatrimony, also recently launched its WAP service with Idea Cellular. The service is paid and charges users Rs. 100 per month to view unlimited profiles and access up to 5 contacts, the press release said. The service can be accessed…

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