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Reliance ADAG Launches BIG Productions; All The BIG Businesses

big1(By Preethi J & Nikhil Pahwa)

Reliance ADAG has launched a television production house Big Productions, which will join its sister company BIG Synergy in adapting the movie 13 B into a television series called ‘Fear has a New Address’. The two firms  will partner with a major broadcaster very soon, according to BusinessofCinema.

The Weinstein Company has approached Reliance ADAG’s motion pictures division BIG Pictures for the screenplay of the film. Big Synergy employs 100 at Mumbai and Delhi and is headed by well known quiz master Siddhartha Basu.

Anil Ambani’s Entertainment Empire

It does appear that the pieces are gradually being put into place for an entertainment empire that spans media, entertainment and communications – from content creation, to aggregation, distribution and monetization by means of advertising. The structure of the following businesses is not clearly known, but it is a long list:

BIG 92.7 FM: Radio business, subsidiary of Adlabs Films
BIG Adda: Social Networking site
BIG Animation: Animation studio; ADAG acquired Pune based Anirights
— BIG Boom: Movie & Entertainment Marketing Division
BIG Broadcasting: TV Channels
BIG Cinemas: Film Exhibition Business
— BIG Digital: A subsidiary of BIG 92.7 FM, intended to launch portals, and offer SMS, MMS and Films related digital content.
BIG Events: Event management company, a division of Adlabs
BIG Flix: Online DVD and VCD rental, and online video streaming
BIG Home Video: offline DVD and VCD distribution, which is the exclusive licensee of Universal Pictures International Entertainment in India, Sri Lanka and Mauritius.
BIG Jump Mobile: through the site hasn’t been rebranded, this note refers to Jump Games as BIG Jump Mobile. Jump creates online and mobile games, and is the official licensee of Manchester United Football Club
BIG Live: Event management company, which organizes 
BIG Maps: online and mobile maps and location based services
BIG Music: Leverages digital platforms,to sell & cross-promote Music 
— BIG Music & Video: is the parent company for Reliance Entertainments Home Video and Music businesses
BIG Music Publishing: acquires and monetizes rights of specific songs (not records or albums); Respresents songwriters
BIG ND Studio: Film production studio, at Karjat, Maharashtra
BIG Oye: Film news and content site
BIG Pictures: Film Production house
— BIG Productions: TV Production house
BIG Reach: Brand solutions for advertisers; division of BIG 92.7 FM
BIG Street: Out of Home
BIG Synergy: TV Production house, in alliance with Siddhartha Basu’s Synergy Communications
BIG Talent: Talent Management company representing new and existing artists
BIG TV: DTH and IPTV; IPTV business has yet to be launched

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Apart from this, ADAG also has a majority shareholding in BSE listed Adlabs; note that Adlabs’ radio business is being demerged into Reliance Unicom (related PDF). Other entertainment related entities in the ADA ecosystem include Online casual games business Zapak and ad network Kyphy. Reliance Entertainment also has a deal with Dreamworks. Some of the entities mentioned above are subsidiaries of Adlabs films, some of Reliance BIG Entertainment, and some of Reliance Communications. Note that the list above is based on information on Reliance ADA websites and company press releases.

The content business includes films, TV programming, gaming and animation. This content, and more by means of licensing and aggregation, is meant to ride on the groups broadcasting, exhibition and communications (Telecom) businesses. Reliance Entertainment President Rajesh Sawhney had spoken about the groups vision, a couple of years ago, in an interview with Kamla Bhatt. There’s also a BIG story available here.

Behl Now CEO,  BigTV

In related news, Sanjay Behl has been selected to head Big TV and Reliance’s IPTV business, reports Exchange4Media. Behl succeeds Arun Kapoor who resigned as CEO, Big TV in November. Behl was heading RCOM’s brand and marketing divisions since 2005 and prior to that headed Nokia’s marketing operations till 2004.

Meanwhile Reliance is also readying its IPTV services powered by Microsoft’s Mediaroom software for which the software company earned a Rs 19.7 billion ($500 million) licensing fee. RCOM was one of the first companies to test IPTV but its launch has been delayed for quite a while; MTNL, BSNL, Airtel and ACT have already launched IPTV services.

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BigFlix Claims 80,000 Users; Break Even By Q3 Of FY10
Reliance Entertainment To Enter Online Advertising With Kyphy
Reliance ADA Group Inks BIG $1.2 Billion Dreamworks Deal
BIG Entertainment Acquires 75% Stake In Willow TV; $60-70 Million Investment; IPL Streaming Rights For Americas;
BIGFlix Targets Rs. 10 Crore Ad Revenue, 5000 Film Catalog, 200 Rental Outlets By March09
Reliance Launches BIG TV DTH; What About IPTV?

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