wordpress blog stats
Connect with us

Hi, what are you looking for?

Pubmatic Rasies Series B; Separated From Komli Last Year

(By Preethi J & Nikhil Pahwa) Pubmatic has closed its second round of funding from Helion Ventures, Nexus India Capital and Draper Fisher Jurvetson participating, a company press release said. While the amount of funding has not been disclosed, we were wondering about how this impacts ad network Komli, which operates in India. Goel told us that this round of funding has been raised separately by Pubmatic, and the company was hived off from Komli in the second half of last year. Remember that when Komli had raised its first round in Jan 2008, there was some confusion about whether Komli and Pubmatic were the same company. Goel had said then that Pubmatic was a service from Komli. Pubmatic will use the money for international expansion, and both Komli and Pubmatic may operate in India at some point in time, though as separate companies. The undisclosed amount will be used to fund its global expansion plans. The ad revenue optimization firm claims to have 5500 publisher clients such as Technorati, Flixster and FreeForums.org. Last January, it had 1500 clients. The company also unveiled a new product - the Pubmatic Premier - which helps optimize online campaigns and increase revenue from online ad networks for large media houses. Related - Komli Launches Vizisense Audience Measurement System; Targets A Panel Of 50-100k

Please subscribe/login to read the full story.
Written By

Free Reads

News

According to Russian investigators, Stone had published online comments that defended hostile and violent actions against Russian military personnel.

News

bank-owned P-PA services do not require any authorization, but will also have to ensure compliance with other requirements for P-PAs.

News

However, it is possible to opt-out of the clause by emailing an opt-out notice to arbitration-opt-out@discord.com within 30 days of April 15, 2024, or...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ