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MoCoLife Launches Paid Web To Mobile Voice Greetings; The Need?

Times Internet (Indiatimes) company MoCoLife has launched a new "Voice Greeting" offering that lets users send pre-recorded audio message to mobiles. Paid Service The service allows registered users to send a Happy Birthday or Thank You or any one of the seasonal greetings available to any mobile in the country. But it is not for free - each greeting costs 8 paid credits per mobile number. Users get 5 paid credits and 30 free credits on registering so are forced to buy more credits to use the voice greeting. This service builds on the e-greetings concept to reach out to friends and family but in an audio form, and from web to to mobiles. The greeting will appear as a normal voice call and, most importantly, can be scheduled for an appropriate time or day.  Senders will receive an alert when the message is delivered. Personalisation MocoLife doesn't have much value in itself unless the choice of audio greetings is increased and it offers personalisation - it does not let you record your voice. On the other hand, messages recorded by users will mean loss of control over the kind of messages being sent. Would the service provider then be held responsible for an abusive message that one user may send to another? Is There A Need? There's voice mail, which lets you leave a message for another mobile user to listen to if your call doesnt get through, but not many people use voice mail in India; there are radio services which…

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