(By Preethi J & Nikhil Pahwa) MChek has tied up with Tata Teleservices to offer payment of mobile bills via SMS to Indicom subscribers. This is the second operator bagged by mChek, following Airtel, for mobile bill payments. Tata Indicom already has tie ups with Obopay and Paymate for top ups, so why the need for a third m-commerce firm? The ecosystem is quickly building up with banks like SBI, HDFC and Yes Bank tying up with m-commerce firms like Obopay and Paymate and cellular operators such as Tata Indicom and Airtel. One of the issues we find when covering this space, is that while mobile payment companies do mention the banks and telecom operators they have partnered with, the extent of the partnership is often not explicitly known. Think about how that then works out in the consumer context.…
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