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IndiaMart CEO Dinesh Agarwal On Competition From Alibaba & TradeIndia, Revenue Streams; Auctions & Marketplaces

[caption id="attachment_2504" align="alignright" width="132" caption="Dinesh Agarwal, CEO, IndiaMart"][/caption] In Part 3 of our interview with Dinesh Agarwal, CEO of b2b marketplace IndiaMart.com, he talks about the companys revenue streams, the switch to lead generation from a listed and affiliated services model, on competition including China's B2b behemoth Alibaba. We also asked Agarwal about his take on an auction based model, and a marketplace model like that followed by Elance.com. Part 1: Why The Upturn Made IndiaMart Raise Funds Part 2: "No Single Category Contributes More Than 10% To Our Revenues" Q. What are your key revenue streams? Ans. We create websites, microsites and catalogs. We do a complete turn key package - designing, hosting, offering higher listing on Indiamart, Search Engine Optimization. We submit the sites to various business directories. So this is a subscription package where you know the website designing and hosting portion has become a minuscle in terms of revenue. Most of the people come to Indiamart not to have a four page microsite designed for Rs. 25,000, but because they see that there is a value in listing that they get on Indiamart platform. Q. What kind of value adds are you offering on top of that? Ans. On top of that there are pure advertising services which are more of a top listing, premium listing, banner advertising on a relevant category, special listing on product search. So these are value added products; We also have hundreds and thousands of micro product-specific portals for Apparels, Plastic, Chemicals etc.…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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