Vishy Poosala, Head of Bell Labs India showcased a few products in the location based segment at EmTech India. For tracking traffic, they developed Teleport, a patent pending high tech, low cost solution that uses bluetooth for tracking traffic. The box (hardware) costs around $150-200 each. They deploy the sensor which tracks cars with people who have left their bluetooth on, and based on where the same device is tracked next, one can determine speed of traffic, and track clusters of traffic. Poosala said that one can cover Mumbai with around 500 sensors, and use it for traffic alerts; one can also add more sensors for temerature, pollution and value added location based services. One can also proactively deliver content based on locations. Geopepper: Geographic Messaging Services Bell Labs has come up with a concept of GMS - geographic messaging services, where the delivery of the message depends on the location. Using Geopepper, a user can leave a message in a particular location for his friends, and when they are in that geographic area, they'll will receive the message. For example, I can leave a message for a friend of mine in Khan Market to try out the desserts at Big Chill, and the message will be delivered the next time my friend visits Khan Market. Now this can be a marketing message as well. Mango: Mobile Content Solution Mango is a low cast, scalable solution for mobile content, to allow college kids with a hunger for content to upload…
- Here’s what streaming companies revealed in their compliance reports for Oct 2022 December 2, 2022
- FRT-based Digi Yatra project begins in three Indian airports on opt-in basis December 2, 2022
- Spotify CEO calls Apple “Shameless” For Engaging In Anti-Competitive Practices December 2, 2022
- Madhya Pradesh HC Grants State Government 3 Months to Draft and Clear Online Gambling Law: Report December 2, 2022
- Meta’s Nick Clegg Flags Encryption Concerns, Praises India’s Stance On Cross-Border Data Flow December 2, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...