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BSNL & Hungama Launch Broadband Content Service: Music @Rs. 149/Month, Casual Games @ Rs. 49

Update:  Siddharth Roy, Chief Operating Office for Digital and Allied Business at Hungama, told Medianama that is will be a "download to rent" model and the music is entirely DRM protected. More in the interview later. Original story: In what is a pathbreaking move for the music business in India, BSNL has launched a content download service offering unlimited music downloads to broadband subscribers, at a subscription fee of Rs. 149 per month. The service has been powered by Hungama. This is BSNLs second subscription service - in the past, they have tied up with Indiagames for Games on Demand. According to the site, it gives users access to over 50,000 songs, latest movie albums, more than 1000 music videos for download. Given Hungama's partnership with T-Series, Yash Raj Films, Eros, among others, it isn't too difficult for them to provide users access to the the latest content. However, will this content be DRM protected? What will happen if a user does not renew his or her subscription? Since BSNL operates circle by circle, we're not sure if this is a pan-India launch. We've contacted Hungama for details, and will update as we have it. Do note that this is not the first time that legal downloads have been offered to Indian users. Soundbuzz, now owned by Motorola, has had an online music store for quite some time, but offering singles for between Rs. 9-20 ; Saregama had also launched a music store selling singles at Rs. 12 each, it…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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