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Yahoo Inks 3 Yr Exclusive Content Deal With ICC; How Exclusive Is Exclusive?

Yahoo announced a 3 year deal with the International Cricket Council today, covering exclusive content from ICC events - ICC World, Twenty20, ICC Champions Trophy and ICC Cricket World Cup.  But what does Yahoo mean by exclusive? We tried to find out, in an interview with Gopal Krishna, Acting Country Head and VP and Head of Audience (Emerging Markets) for Yahoo. It's a 3 year long relationship. We have just launched a brand new cricket site - http://cricket.yahoo.com, and through this relationship, during the time of any major ICC event, the front page of http://cricket.yahoo.com will convert into a co-branded site, and http://iccevents.yahoo.com, which is the official url, will point to it. There we will get all the exclusive images, videos, interviews and player interviews. The intent is to create the destination for cricket lovers to go and get the best content you can get. If Yuvraj Singh hits six sixes in an over, within a very short period, you can play it back on this site. Have you got the live streaming rights? We are not doing live streaming, but we are getting live snippets, which will officially be given to Yahoo. This is a global deal, signed by Yahoo India. How exclusive is this exclusive deal? Is a Cricinfo, Rediff or Indiatimes prevented from carrying any ICC content? The rights of this type of content will only be with Yahoo. In the past we've seen the other side, with videos posted on YouTube. That's a different matter. Covering the…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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