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Rediff Maps Goes Live; Why Maps Matter

The Maps space sure has been active these past month or so: Rediff has apparently soft-launched Rediff Maps, powered by ML Infomap, a Delhi based Geographical Information Systems service. It's worth noting that Rediff Maps appears to have data only for India. At first glance, the maps appear to be quite useful, with several landmarks already identified, the navigation smooth and very very fast...but I'm not sure if it is very accurate. Take a look a the following image:  The location of the Civil Lines Metro station in Delhi is incorrect - it should have been located at the point that I have marked in blue. Secondly, Parmanand Hospital is marked twice in the same area, at two different locations. Rediff Maps and ML Infomap will have to refine their data. In quite a few instances (Versova, Mumbai, for example), there just isn't enough detail. Eventually the service with the more accurate data shall prevail; as it is, there is enough competition in the market, and with MapMyIndia, Google Maps, Navteq, Reliance BIG Maps, Nokia Maps and SatNav, Rediff Maps has its work cut out.  Why it's important Location is fast becoming a key element of advertising related services, and a users location input adds an additional dimension to a users social graph and profile information. Like we were told in case of Nokia's Ovi store today, it helps in serving up more relevant recommendations to a user. As these maps also become available on the mobile, a location  input available…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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