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Push SMS Overload: Alertrix, Ibibo’s SMS+

SMS Cost Ibibo

Alertrix Ibibo SMS

After MyToday, SMS GupShup and the recent launch of Google’s SMS services, more and more companies appear to be entering this space. Two other companies – MIH India (Ibibo) and ValueFirst have also launched push SMS services.

Alertrix is a free SMS alert service from Spot On Media, a subsidiary of ValueFirst. Much like MyToday, a service that ValueFirst used to exclusively power, Alertrix offers editorialised content services like Career Tips, Cricket Trivia, Health / Fitness Tips and Inspiring Thoughts. Frankly, we don’t understand why ValueFirst is offering such a limited content service when MyToday is offering much much more. Alertrix is free, and if they intend to monetize it with advertising – they will need to operate at a fairly large scale.

Ibibo’s SMS+ allows small businesses to create and schedule SMS’, that may be sent to a selected set of contacts. The SMS’ are priced at a minimum of Rs. 0.10 each, and as much as Rs. 0.20 each for 500 SMS. This is much higher than the Rs. 0.02- 0.06 that a bulk SMS provider will charge for large quantities of SMS. I guess that’s where Ibibo makes the margin. Users get 5 free SMS on signing up. 

SMS Cost Ibibo

This is fairly similar to Indiatime’s MocoLife, and we had covered that model here.

Related: 
— Uphill Task For Indiatimes’ MoCoLife
— Indiatimes 58888 Launches MoCoLife Keywords
— ValueFirst Enters Direct To Consumer Business Via SpotOn Media; What Of MocoLife Keywords?

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