India stars in growth strategies of various companies as a giant emerging market in m-commerce firm Netsize's recently published guide for 2009 called 'Mobile Society and Me', a 360 page report on the global mobile industry. India's use of devotional chants as background tones and the 'condom ringtone' created by BBC World Service Trust to promote family planning in India make for interesting tidbits, but onto some excerpts from the report: Nokia's Ovi will launch Ovi Life Tools that will help farmers in India check the prices of crops and access other agriculture information. Nokia's move to group its Internet services into the Ovi brand has been called a market creating move in developed nations, but Ovi will hold relevance in emerging markets too, said Tori Ojanpera, executive vice president, entertainment and communities, Nokia. Ovi groups music, gaming, media, messaging and navigation under a single service. Mobile game developers are fighting an uphill battle with publishers losing money as costs of development get steeper. PlayerX, the UK-based games aggregator that took over O2's games portal, has opened a testing facility in India to beat the trend. Digital entertainment player Zed plans to set up a facility in India, calling it a key market. Singapore's Buzz City has 3 million registered users on its online social network. It has set up its first ad network aimed at specific demographies in India by creating a proprietary IP-to-location database that detects where users are located. Social networking on mobiles is expected to accelerate…
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