(By Preethi J & Nikhil Pahwa) NDTV Convergence, the digital arm of TV news channel NDTV has launched an online video site called Tubaah. Tubaah is modeled on the lines of Hulu – a television-oriented online video site by NBC Universal and News Corp. Interestingly, NBC Universal owns 26% in NDTV Networks, of which NDTV Convergence is a subsidiary. This model is different from YouTube as it does not allow users to upload their own content and only streams their own content. At present, the site claims to house some 50,000 videos sourced from six NDTV channels, including NDTV 24X7, NDTV India, Metro Nation and NDTV Good Times. The company will soon upload older episodes from NDTV's archives. Tubaah just appears to be a camouflaged version of NDTV’s Video Zone, a video section on NDTV.com. Video Zone offers the same selection of shows from the NDTV stables. It also offers a video widget that can be downloaded onto the desktop to watch LiveTV on a small screen. Will Tubaah too come out with a similar widget? Tubaah’s LiveTV category only features NDTV India and 24x7. NDTV has said that Tubaah users could build a collection of their favourite NDTV shows. We think that is a tad vain and will wait to see which other prime TV shows leap on the Tubaah bandwagon. Users can rate, comment and embed the videos on their sites/blogs. Monetization Videos are under categories such as business, news, lifestyle, zany, fashion, sports, spiritual and travel. This will allow NDTV to get…
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