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Mobile2Win Co-Founder Rajiv Hiranandani On The Altruist Merger

Rajiv Hiranandani, Co-Founder, Mobile2Win

[caption id="attachment_1928" align="alignright" width="100" caption="Rajiv Hiranandani, Co-Founder, Mobile2Win"][/caption] Mobile2Win (India) today announced a merger with Altruist, a relatively new entrant in the Mobile VAS space. We spoke to Rajiv Hiranandani, co-founder of Mobile2Win on why they chose to go with Altruist, and the timing of the deal: Why Altruist? The deal has been in the works for a while now: Mobile2Win has been looking to beef up products, and Altruist has a voice business, while we have a strong presence in SMS, Mobile Marketing and WAP.  Why not one of the larger players in the voice space, then? In the voice space, key players are OnMobile, Cellebrum and One97 - all of these companies are fairly large, and we thought it was good to partner with a company that is relatively new in the space and is hungry for business. They have three operator partners, and we bring in the other operator relationships. We don't have voice, and they do not have SMS and WAP offerings, so we complement each other. Voice companies are bigger due to their width and the transactional nature of the business. What about the timing of the deal - in the midst of a downturn...How much was the valuation? I can't comment on valuation, but we've been looking at the voice platform for ages. I don't think the timing of the deal  is intentional. The valuations may be lower than expected, but who knows how long this downturn is going to last - if one…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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