Mobile World Congress

Mobile World Congress

At the Mobile World Congress on Monday, handset maker Sony Ericsson announced a new strategy called ‘Entertainment Unlimited’, according to CNET, which will allow consumers to share and access media across multiple products from cell phones to PCs to their TV screens. Is its new strategy merely a survival tactic when its competitors Apple and Nokia already offer such compatibility and ease of use? Sony Ericsson also launched a high end, 12-megapixel, touchscreen mobile called the Idou, a video service and two more handsets.

Microsoft also launched Recite, a voice search software for mobiles. It records quick bytes and acts like a voice sticky note. Engadget says you can also search for previously recorded notes. Nikhil adds: reminds me of an Indian startup Reqall.

Nokia also released two E-series handsets, which sport another new service called Nokia Messaging, an email user interface. The E55 and E75 target corporate users. The top handset maker launched two more navigational phones: the 6710 Navigator and 6720 Classic at Mobile World Congress. The recent integration of Maps with Ovi allows 6710 users to pre-plan their journey at home on their PC and synchronize with their mobile device. The maps have been updated to include high-resolution aerial images, 3D landmarks for over 200 cities, terrain maps, weather service, premium travel and events content and traffic and safety warnings, the release said.

New Windows based phones were released: the LG-GM7300, HTC’s Touch Diamond 2 and Touch Pro 2.

LG Electronics and Microsoft announced their plans for a ‘dramatic’ increase in the number of Windows mobile phones. Their tie up will result in over 50 new LG phones being manufactured, the release said. LG is also working with Intel for Mobile Internet Devices. New Mobile Internet Devices (MIDs) will be based on Intel’s next-generation processor, codenamed “Moorestown,” and will run on Moblin 2.0, a variant of Linux, reports PC Mag.

Opera’s mobile browser Turbo was demonstrated at MWC: Turbo’s advanced compression technology accelerates page download rates even for devices with limited hardware capabilities, the release said.

Adobe announced the availability of the Adobe Flash Lite 3.1 Distributable Player – a new, over-the-air mobile runtime and the Adobe Reader Mobile SDK, reports eWeek. Adobe and Nokia announced they were setting up a $10 million Open Screen Project fund designed to help developers create applications and services for mobile, desktop and consumer electronics devices using the Adobe Flash Platform.

Atheros demonstrated mobile connectivity over Android. Atheros’ mobile Wi-Fi soft access point allows up to four notebook computers can access Internet applications such as email, web browsing and multimedia downloads via a single handset’s 3G connection, according to CNN Money.

Samsung launched a new certification called DivX Theatre Profile for mobile licensees so their handsets are certified to support studio requirements for premium DivX video playback, provide true DVD-like quality, and offer an improved user experience. Samsung released its high definition handset – the Omnia. It is targeting a fair growth in handset sales despite the recession. The maker shipped 200 million units in 2008 and expects to sell more this year, it said in a briefing just before the MWC, according to Total Telecom.

Samsung also launched a solar powered mobile with a body made of recycled water bottles! Called Blue Earth, the phone has a special energy-efficiency mode reports the Telegraph. It even has a large touch screen. The company’s flagship phone for Mobile World Congress is the UltraTouch S8300, a slim slider phone with a 2.8-inch touch screen and an 8-megapixel camera.

Mapping firm Navteq showcased its product Discover Cities at MWC. Discover Cities takes navigation outside the car and to 86 cities, showing walkways,
pathways, cross-walks, tunnels and even public transit systems.

Social messaging client developer Nimbuzz has tied up with Toshiba and is on Toshiba’s latest handset TG01.

Huawei launched the world’s smallest 3G modem – the iMo. The USB modem or data card, as it known as, can also act as a WiFi hotspot, reports Engadget.

UK based Omnifone launched a music service that lets consumers download or stream music over the net. MusicStation Next Generation enables broadband providers to offer unlimited music services to their users legally. Omnifone has international licensing agreements in place for unlimited music downloads or streaming, the release said. Sounds like music to our ears!

Nvidia built a $99 Mobile Internet Device Platform, reports Ubergizmo.

DotMobi launched its Instant Mobilizer service for SMBs.

At the GSMA leadership summit, mobile broadband was hailed as the driver for stimulating economic growth. The release of new spectrum for mobile broadband services in 2009 could add the equivalent of $95 billion to India’s GDP, a professor announced at the summit.

ZTE launched two datacards: the MF662, and the MF645 which is a USB TV data card that allows viewers to watch digital TV from a laptop over a mobile broadband connection.

Microsoft Advertising partnered with eight new mobile advertising firms including Belgian operators MobiStar and Base, Dow Jones arms eFinancialNews and Private Equity News and Wayn, a mobile travel site.

Imagine clicking on an ad and buying something right away. Two companies Mojiva and Billing Revolution have developed a ‘single-click’ option so merchants and consumers can instantly purchase items from advertisements over Mojiva’s mobile ad network, according to a BusinessWire feport.