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India TV Interactive Acquires Studio Brahma; Who Are They?

(with inputs from Nikhil Pahwa) Rajat Sharma promoted India TV Interactive has acquired a controlling stake in Studio Brahma, adding graphic design, web design and development, multimedia and 3D animation to its offerings. India TV Interactive was founded only three months ago, as Medianama reported in November. The details of the transaction have not been disclosed, and we're contacted India TV for more inputs - whether it's a stock or a cash based deal, and whether Studio Brahma's work will, in future, be restricted to India TVs work. But... Why Now? Network18 had acquired Mumbai based design studio Urban Eye back in 2006. Since then UrbanEye has primarily focused on Network18 websites, only to recently announce that they'll be doing external work. ACK Media had acquired Bangalore based Katha Studios to foray into gaming and animation and, as a mean on entering a new segment. So is India TV Interactive looking at another revenue stream, or did they get a design studio for themselves, for less, given the downturn in the market? India TVs website could do with a redesign. Rajat Sharma, Chairman of Independent News Service, has said in the release, "the downturn in the economy has thrown up some solid inorganic growth opportunities for those of us who are doing well." The acquisition brings Studio Brahma's 45 clients including Vatika, Uppal, Ambuja, Emar MGF, Baani, Jindal Steel, The Kitchen Art Company and Aarohi, besides ongoing development projects for Ministry of Tourism, ITDC and the Chattisgarh Tourism Board to ITVI, the release said. By broadening its base and bringing…

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