studioindiatv

(with inputs from Nikhil Pahwa)

Rajat Sharma promoted India TV Interactive has acquired a controlling stake in Studio Brahma, adding graphic design, web design and development, multimedia and 3D animation to its offerings. India TV Interactive was founded only three months ago, as Medianama reported in November. The details of the transaction have not been disclosed, and we’re contacted India TV for more inputs – whether it’s a stock or a cash based deal, and whether Studio Brahma’s work will, in future, be restricted to India TVs work. But…

Why Now?

Network18 had acquired Mumbai based design studio Urban Eye back in 2006. Since then UrbanEye has primarily focused on Network18 websites, only to recently announce that they’ll be doing external work. ACK Media had acquired Bangalore based Katha Studios to foray into gaming and animation and, as a mean on entering a new segment. So is India TV Interactive looking at another revenue stream, or did they get a design studio for themselves, for less, given the downturn in the market? India TVs website could do with a redesign. Rajat Sharma, Chairman of Independent News Service, has said in the release, “the downturn in the economy has thrown up some solid inorganic growth opportunities for those of us who are doing well.”

The acquisition brings Studio Brahma’s 45 clients including Vatika, Uppal, Ambuja, Emar MGF, Baani, Jindal Steel, The Kitchen Art Company and Aarohi, besides ongoing development projects for Ministry of Tourism, ITDC and the Chattisgarh Tourism Board to ITVI, the release said. By broadening its base and bringing in new clients, ITVI has braced itself for the year ahead.

Studio Brahma: Who Are They?

Studio Brahma‘s three directors – Lalit Bhandari, Vivek Gupta, and Aman Gupta – will continue to head the company, the release said. When we asked why Studio Brahma‘s site had no ‘About Us’ info, Rohit Bansal, COO, India TV, said, “That is the way they wish to present themselves.” Information on the agency is scarce – It has undertaken projects including wedding websites (one is here), Maruti’s Motorcraft, NGO Aarohi’s site, Rave’s ads and appears to have been a technology partner for MeriSalary.com

Related:

— India TV Sets Up Interactive Company; To What End?
— Web18 Roundup: Burrp, InDrive, IM Launch; UrbanEye Relaunch; CTO Confirms Move
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