Better late than never, India Today Group Online (also known as Digital Today) has finally made live the website for TV Todays channel Headlines Today. The site is in beta, and is apparently still a work in progress - it still isn't linked to from any of the other Digital Today websites. When we had checked last month, there was just a page informing visitors that the website will be launched soon. A Content Issue What do you do when you have multiple offline sources of content, and you wish to take them to the Internet? Digital Today has publications like India Today, Business Today, Money Today, Prevention, Men's Health, Woman, Cosmopolitan as well as TV Channels like Aaj Tak and Headlines Today. So should they retain their individual identity, should they share content and/or users, or should they be aggregated into a single horizontal. Strangely, Digital Today appears to be doing all three of these things: In case of Headlines Today, they've hosted content like News, Cinema, Sports, Videos, and Photos and Viewpoint with India Today, just linked to these sections from the Headlines Today website. From a visitors perspective, if he's visiting Headlines Today, he doesn't necessarily want to be sent to the magazine website. Also, is it possible for Digital Today so sell advertising for individual websites, given that the traffic is split across multiple sites, there's duplication of content and they may not retaining visitors within a single publication? Earlier, we'd mentioned an issue that Digital Today's horizontal ITGO just aggregates content from their various publications. Related: -- Digital Today Launches Aajtak…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...