Delhi based classifieds business GETIT Infoservices has received Rs. 20 Crores (around $4 million) from Helion Ventures. Getit produces yellow pages (Getit Yellow Pages) and directories (Bizlist), and has also expanded its operations to include Voice (24 hour teleservice at 4444-4444), a website, WAP site and SMS service (5676722). I quite liked their search offering, which allows users to refine their search results using categories. The Map feature, powered by MapMyIndia is grossly inaccurate...Connought Place in Chennai: The company, which was started in 1986, claims to have over 5 million businesses listed, 20 million users and over 75,000 advertisements . Their telephone directories and Yellow Pages are distributed in over 35 cities, and they publish over 3.5 million directory copies. Rahul Chandra, Director at Helion Advisors, has joined the companys board. [via release] Update: According to Mint, the company had spent Rs. 10-15 crores on the search engine in 2007, and had revenues of around Rs. 70 crores, almost all of which (95%) was from print. Back in 2002, the company was reported to have revenues of Rs. 60 crores...not much growth for them, despite the boom of 2005-2008. The Key To The Classifieds Space Original, credible and fresh content is what differentiates one classifieds listing provider in this space from the other. There are few with original directories, and many websites which license and aggregate this content from the directory services. For example, Guruji's local search aggregates classifieds from Infomedia. These are essentially lead generation businesses, wherein customers pay according to clicks. In this context,…
