wordpress blog stats
Connect with us

Hi, what are you looking for?

#DMR: 71% Of Info Edge’s Current Marketing Spends Are Online

Info Edge Marketing Split

At the Digital Marketing Round Table organized by the IAMAI and Pinstorm on Wednesday in Delhi, Hitesh Oberoi, COO of Info Edge spoke about how the companys advertising spends shifted online, and how they make marketing decisions. We were rather surprised when Oberoi mentioned the value of some of the marketing deals that they had inked - most interestingly, the one with Rediff which started them off on spending on marketing online.     2005-06: A Rs. 5 Crore Marketing Deal With Rediff Oberoi said that in 2005-06, they began spending almost half their marketing budget online.  At that time, one of their competitors - JobsAhead, which was later acquired by Monster, had a head start in launching database access services. Print and TV had never really helped Info Edge get too many resumes, so they had to get aggressive on resume acquisition. "We did a Rs. 5 crore annual deal with Rediff, which took a long time to negotiate. We got around Rs. 2-2.20 per click - that works out to around 2.5 crore clicks a year. That was a lot more than the total Internet population in India at that time. When we did the deal with Rediff, suddenly our resumes went through the roof. The conversion rates were around 4%-5% of all traffic. It fundamentally changed the way we looked at advertising. Since then it has been at around 50% for the last three years, and it's only changed this year." No To Print, Yes To TV; Creative Matters…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

Free Reads

News

Bankman-Fried has also been ordered to forfeit $11 billion to repay the aggrieved customers of his crypto-exchange platform FTX.

Amazon

According to UOKiK, Amazon misled users into believing that placing an order or receiving an order confirmation was tantamount to a sales contract, which...

News

The ECI found Shrinate's comments to be in ‘undignified and in bad taste’ and to be prima facie violative of the ‘Model Code of...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ