wordpress blog stats
Connect with us

Hi, what are you looking for?

Affle Partners With Idea Cellular

Idea Cellular has signed up with mobile media firm Affle for their SMS replacing application SMS 2.0. 

idea_affleTwo recommendations that we had discussed in an earlier post on the company are being realised by Affle this year – the first of not remaining an Airtel-only application and the second of introducing local language SMS capability. Affle has just announced plans to develop a rural version of SMS 2.0 that will support ads in Hindi, Marathi and other local languages. It will be launched later this year.

Decreasing ARPUs have led operators to seek new solutions to drive VAS revenues up. Anuj Khanna, CEO, Affle, has told Exchange4Media that by the end of 2009, he expects SMS 2.0 will be used by all Indian mobile operators. Affle claims to have completed 1 billion mobile media impressions in 2008 and is expanding its operations in Mumbai and Bangalore.

Affle’s competition in the mobile advertising arena includes Webaroo’s SMSGupShup v.2, Netcore’s SMS MyToday, Vakow, and mGinger. Each have their own unique way of obtaining ads over the mobile medium. When a subscriber downloads SMS 2.0, the mobile’s existing SMS system is replaced with a new one which allows users to include colours, emoticons, icons in their text messages. SMSs are sent with ads placed at the bottom of the message box. mGinger entices users to be paid to receive ads in their sms inbox, as well as get free mobile games, get local deals and discounts. SMSGupShup offers a social networking option where a user can send SMSs or micro-blogs to an entire group for the price of one SMS, which is also Vakow’s model. SMS MyToday Dailies bundles news updates with ads.

Related:

NDTV Convergence Outsources Mobile Ad Sales To Affle For A Minimum Guarantee For 2 Years
SMS 2.0 Integrates Search From Google, MSN, AskLaila And Others; The Opportunity For Affle
Airtel Blocks MyToday Longcode; This Time, It’s The Do Not Call Registry
@MoMo Delhi: Airtel WAP Banner @ Rs. 5 Lakh/Day; Affle & NDTV Active Not Taking CPL
How SMSGupShup Is Monetizing: Content Store, Premium Groups, Paid SMS

Advertisement. Scroll to continue reading.

(Update: Replaced ” has outsourced its mobile advertising sales ” the SMS 2.0 deal)

Written By

http://www.linkedin.com/in/preethij

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create an repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

News

Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ