wordpress blog stats
Connect with us

Hi, what are you looking for?

TRAI Suggests Common Short Codes Plan, Telecom Operator Integration Mandated

Addressing what has been a long standing demand of content owners for control over their short code brand (for example Indiatimes 58888 and STAR 57827), the Telecom Regulatory Authority of India (TRAI) has suggested that the National Numbering Plan Administrator in India make provisions for allocation of common short codes (CSCs) for value added services. The Issues At present, telecom operators (UASL and CMTS license holders) have been individually allocating short codes to content owners. Content owners have found themselves in a situation at times where some telecom operators have licensed the short codes, while others have held back, as a form of negotiation. Services get delayed, some don't even get launched, or services are available at short codes different operators. This means that content owners cannot have uniformity in their marketing communications - for example: offering services on one short code for MTNL and BSNL, and another for Airtel. The pricing has also been arbitrary. The Solution The TRAI has suggested that the Department of Telecommunications authorize a nodal agency, and create a directory of all the short codes allotted till date. (Note: we've got our own directory here) Allocation of Short Codes To Other Service Providers (OSPs) The TRAI recommends that the DoT may allocate common short codes (CSCs) to OSPs. They may consider a web based application form for common short codes (CSCs) allotment and also maintain on the website the directory of short codes booked and allocated. This will bring transparency to the system of short code…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

Free Reads

News

In its submission, the Interior Ministry said the decision to impose a ban was "made in the interest of upholding national security, maintaining public...

News

Among other things, the security requirements include data encryption and regular review and updated access permissions to reflect personnel changes.

News

the NTIA had earlier sought comments on the risks, benefits, and potential policy related to dual-use foundation models for which the model weights are widely...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ