Push Email certainly is the flavour of the season, and the BlackBerry has serious competition on the horizon from Nokia, and other players.
In Q3 last year, Nokia had announced that they’re looking at the Push Email market very seriously, and have tied it to their QWERTY devices like the E71.
In this context, the announcement that Sify made yesterday, of a tie-up with AIM listed Synchronica is rather interesting because Synchronica’s push email and calendar and contacts solutions are independent of the device. What’s also interesting is that no application needs to be installed on the device, and there is SMS functionality as well. According to Synchronica’s website, they combine “SyncML (OMA DS) for synchronization of calendar and contacts with Push IMAP (LEMONADE) for mobile email supporting OMA EMN and email-to-SMS functionality. While SyncML is supported by more than 1.5 billion devices in the market, it is limited in delivering email. Adding IMAP functionality allows Mobile Gateway to deliver push email to millions of mobile devices without requiring additional client software.” Synchronica supports 1325 handsets.
We’re wondering if Sify is primarily looking at this an enterprise service – they have repositioned themselves in the market as primarily an enterprise services company, and have gone as far as outsourcing their email services to Google. In case of a consumer service, users will have to configure the Google Apps to work with Synchronica.