CyberMedia India has undertaken a massive restructuring exercise to combat the recession and is consolidating brands within the media house. Its flagship technology portal CIOL (CyberMedia India Online Ltd) will be merged with parent company CyberMedia India Ltd, the company has announced to the BSE. The merger has received a green signal with an in principle approval from the board of directors and a sub-committee has been appointed to prepare a draft scheme, the company has revealed. CIOL claims to receive a monthly average of 10.5 million page views and 1.1 million unique visitors. Please note: The notice published on the BSE mentions the parent company as Cybermate Infotek. On being contacted, a Cybermedia spokesperson told MediaNama that there appears to have been a mistake: Cybermate Infotek, a listed BPO and software solutions company is not related to Cybermedia. CyberMedia will stop printing its Global Services magazine, which targets the outsourcing community in US and Europe, and make it completely online. It will also merge the Voice & Data Connect, targeted at channel partners in the telecom industry, with the Voice & Data. Cybermedia Chairman Pradeep Gupta had told MediaNama a few months ago that they don't view their publications as online or offline businesses, but as brands. In that respect, the integration of online properties is in line with the company overall strategy. CyberMedia’s media segment has 15 publications and 12 websites overall including Dataquest, PCQuest, Voice&Data, Living Digital, BioSpectrum, Dare and Halsbury’s Law. Cost Cutting Cost control measures…
