wordpress blog stats
Connect with us

Hi, what are you looking for?

Q3-09 HT Media Call: On Shine, Consultancy Fees, Private Treaties & Newspapers

Segments covered: Shine & Firefly, Consultancy Fees, Partnership for Growth, Cost Cutting, Newspapers & Newsprint Shine & Firefly During the earnings conference call, post the Q3-09 results, the HT Management said that they invested around Rs. 35 crores in Firefly over the nine month period (we calculated Rs. 33 crores. Of this, Rs. 8-10 crores was invested in advertising. The management believes that going forward, the main costs will be on people, rental and some technology. Despite saying that the 2008-09 fiscal had some one-time costs since the business was set up, HT still intends to invest Rs. 25-30 crores in the business, saying "Let's bear in mind that it is just a 6 month old business, and it takes time for the database to build up, and for the business to scale up. It's a critical business for any newspaper. Shine has a competitive advantage, and we can cross-sell media from one to the other." HT has around 150 people on board, and had expected to break even in two years, but that has been extended. HT also claims that the joint venture with Velti, for "mobile telephone marketing", gives them a first movers advantage in the industry. Our take: The cross-media approach only comes into play in case of advertising, since, based on what we're told by internal HT sources, sales for the Internet businesses has been consolidated into Firefly e-Ventures. So Firefly will have to build a separate sales team, and open offices across the country; if…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ