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One97 Communications On Voice Service Dependency, Content Arbitrage Model, Low VAS ARPU And “Dakia”

One opinion held about One97 Communications is that they have a significant dependancy on voice based services. The Mobile VAS company announced a fund raising from Intel Capital and Silicon Valley Bank. One97 Communications competes with the likes of OnMobile Global, Bharti Telesoft, Cellebrum, IMI Mobile and ValueFirst. In Part 2 of this two part interview (click here for Part 1), we spoke to Vijay Shekhar Sharma, MD of One97 Communications about how are they impacted if rates for voice based services go down from Rs. 6/min, their dependancy on new products and services, Rural services and whether the VAS business is limited by the amount pre-paid consumers can set aside for VAS. Dependancy On Voice Services  How dependent are you on voice based services? Voice based applications contribute around 37-38% of revenues, and that is the largest contributor. We…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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