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NDTV Convergence Outsources Mobile Ad Sales To Affle For A Minimum Guarantee For 2 Years

NDTV Affle

  NDTV Convergence has outsourced its mobile ad sales to Affle, after outsourcing the mobile portal development and management to July Systems. Affle is a mobile applications company, with investments from the Times of India Group.  So the Mobile Advertising revenue share around NDTV Active is now split 3 ways - with NDTV Convergence, July Systems and Affle each getting a share. One should also look at this development in a slightly different context: a little over a year ago, NDTV Convergence had brought online ad sales in-house, from sister company NDTV Media. So why then have they outsourced mobile ad sales? And how does bringing Affle into the picture affect NDTVs relationship with July Systems?  Sanjay Trehan, CEO of NDTV Convergence told MediaNama "July is our technology partner. They power the back-end, and will incorporate the new products and channels that we will launch…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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