wordpress blog stats
Connect with us

Hi, what are you looking for?

Matrimonial Portals Find A Partner In Video

Star Plus and Shaadi.com (by the People Group) are launching a reality show on marriages soon called Mujhse Shaadi Karogi. This is line with the Cross Media strategy that matrimonial portals have been adopting since mid 2008. The reality show will be open to single male and female Indian residents who can speak fluent Hindi. The show will trace the journey of participants right from the in initial meeting, selection, discussion and drama, culminating in a traditional Indian wedding.

Unlike matrimonial services offered on the mobile which charge a subscription fee and where revenue sharing deals are fairly clear, such a show will not have a registration fee.  A Shaadi.com spokesperson told us that this is primarily a marketing initiative from the company, and declined to share specifics of whether Shaadi is paying Star anything for the branding. 

Consim (BharatMatrimony) recently launched a website featuring videos on the theme of marriage. BharatMatrimony.tv showcases news, events, video clips featuring weddings of celebrities, wedding fashion, style and bridal wear. It also captures the opinions of youth on matrimony related topics with ‘video polls’. They will, of course, incur the cost of streaming these videos.

Nikhil adds: Both these initiatives are essentially marketing initiatives – without revenue implications. Matrimonial portals do not, typically, have repeat usage, and the customer lifecycle is substantially shorter than one like Jobs. Which means, acquiring new users becomes key, and hence marketing drives that new user acquisition.

Advertisement. Scroll to continue reading.
Written By


MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?


A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'


India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...


There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data


Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ