, the freshers portal from Info Edge (Naukri) has gone live today. Yesterday, during the earnings conference call, Info Edge MD Sanjeev Bikhchandani had said that the company is in advanced stages of launching FirstNaukri, and portal may go live within a couple of days, or a couple of weeks. “The purpose here is to connect first time job seekers and campuses to potential employers. The site proposes to eliminate the pain points in entry level hiring. ”

FirstNaukri appears to have integrated several features from AskNaukri, featuring Q&AInterview TipsResume Tips, and Video CVs. The site currently features jobs from Zenith Computers, SpiceJet, Genpact, Fortis Healthcare, Bose, IBM, among others, and highlights walk-in recruitment. An Info Edge spokesperson we contacted said that the company has currently gone live with the jobseeker side of the site, which has resume registration; the recruiter side will be launched soon, but no date has been finalized for the official launch of the site. 

But given that hiring in this market is down, and one doesn’t know when it will recover, why is Info Edge investing in a whole new business? And what kind of an investment will Info Edge make in the site in the coming quarter?

Responding to our question during the earnings call yesterday, Hitesh Oberoi, COO of Info Edge said “FirstNaukri is not a big investment for us, reason being that it will be sold by the same sales team, to the same customers. We just have 2-3 people working on the technology and the product. It’s a different concept, and we don’t expect any significant revenue out of it in the first year, nor do we expect significant cost.”

“If it does well…and this is a market segment not served by the site…We feel it will take a year for this product to gain traction, and by that time the hiring scene may look up again, and this will be a good product to have at that point in time.”

Other classified sites targeting freshers include JAM Magazine‘s JobOKPlease, Hello Intern, Freshers World and SearchMyCampus.

Note: we’ll have more from the Info Edge earnings call soon.

Disclosure: I own an inconsequential number of shares of Info Edge. Thanks for the reminder LTLRC.