wordpress blog stats
Connect with us

Hi, what are you looking for?

GlamMedia Acquires Indian Co AdaptiveAds; DFJ Connection

adaptiveadsGlamMedia, an advertising and publishing network for women, has acquired AdaptiveAds, a three year old advertisement targeting and optimisation firm run by Sanjay Sharma and Yogesh Sharma. Through the acquisition, GlamMedia has forayed into the Indian market with an office in Mumbai. It plans to set up an engineering centre in Pune and hire talent here.

Interestingly, both companies are funded by Venture Capitalist Draper Fisher Jurvetson (DFJ); according to TechCrunch, AdaptiveAds had raised $2 million in late 2007, and another $1.5 million in a Series A funding.

AdaptiveAds develops solutions that tweak advertisements according to time of day, geographies and behavior targeting. Its other platform performs monitoring and optimizing of advertisements as well as recording and tracking. This has been integrated with GlamMedia’s own offering to bring GlamAdapt BrandWords – a flexible platform for designing and executing campaigns. The two new solutions will be launched later this quarter. AdaptiveAds’ employees in Mumbai will be retained at the engineering and product development centres while its Silicon Valley based employees will join Glam’s ad products team in Brisbane, California.

AdaptiveAds co-founder Sanjay Sharma will lead the team in India while CEO Yogesh Sharma will become Vice President & General Manager of Ad Solutions at Glam Media. Around 20 new employees will join GlamMedia. GlamMedia has two flagship properties: Glam.com and Brash.com and claims a network of over 900 publishers. Venture capitalist Draper Fisher Jurvetson funds both GlamMedia and AdaptiveAds.

Advertisement. Scroll to continue reading.
Written By

http://www.linkedin.com/in/preethij

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

News

Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ