At the business track at Comsnets 2009 in Bangalore, Marc Naddell, VP Partner & Developer Programs at NAVTEQ gave some inputs on trends around location based services, both in terms of applications and what consumers are willing to pay for. On the handset, the earlier applications were from people trying to replicate routing. This was followed by a growth in enterprise applications - fleet tracking, CRM and ERP activities. Then LBS based games, with proximity based games were launched, followed by an increase in the social networking applications. Other solutions in high demand are - locating yourself and your buddies on a map, updating your status with a geo reference, posting comments, metadata tags, sharing files that are geotagged, uploading pictures on a website, recommending things that are profile and location specific. We (NAVTEQ) feel that advertising supported will be come the dominant business model in the future. A wide variety of location based applications are being worked on: -- Enterprise: Resource Tracking, fleet management, navigation, customer profiles -- Entertainment: Friend Finder, LBS Gaming, Social Networking, Niche Services -- Personal: Movement Tracker, Family Locator, Emergency Assist, LBS Commerce -- Information Services: Traffic and transit, Weather, Place of Interest (PoI) Look-Up Monetization: the willingness to pay is highest for logistics and tracking, followed by consumer tracking, location based games, and finally navigation, while it is expected that search and location based social networking will be free. What consumers want: "Consumers expect accuracy, and expect the application to know what's around them. Companies approach…
- Protecting Personal Data: Where Grievance Redressal Falls Short December 9, 2022
- Latest developments in the ransomware attack on AIIMS-Delhi as it partially resumes server facilities December 8, 2022
- EPoS Systems at 5.33 Lakh PDS Shops in India, But No Response by Ministry on Device Failures December 8, 2022
- How does the new data protection bill affect platform gig workers? December 8, 2022
- Indian Govt to Pay Tariff to Telcos for SMS Alerts, Except Under Disaster Management Act December 8, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."
By Soujanya Sridharan and Dr. Sarayu Natarajan Platform work and data: the intersection Every time you use a ride-hailing app, the matching algorithm processes...
New bill narrows focus over predecessors that went heavy on data sovereignty, localisation and compliance. What explains this change?
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...