wordpress blog stats
Connect with us

Hi, what are you looking for?

@Comsnets09: NAVTEQs Marc Naddell On Location Based Service Apps

navteq consumer willingness to pay

At the business track at Comsnets 2009 in Bangalore, Marc Naddell, VP Partner & Developer Programs at NAVTEQ gave some inputs on trends around location based services, both in terms of applications and what consumers are willing to pay for. 

navteq emerging ecosystem

On the handset, the earlier applications were from people trying to replicate routing. This was followed by a growth in enterprise applications – fleet tracking, CRM and ERP activities. Then LBS based games, with proximity based games were launched, followed by an increase in the social networking applications. Other solutions in high demand are – locating yourself and your buddies on a map, updating your status with a geo reference, posting comments, metadata tags, sharing files that are geotagged, uploading pictures on a website, recommending things that are profile and location specific. We (NAVTEQ) feel that advertising supported will be come the dominant business model in the future. 

NAVTEQ Consumer Research

A wide variety of location based applications are being worked on:

— Enterprise: Resource Tracking, fleet management, navigation, customer profiles
— Entertainment: Friend Finder, LBS Gaming, Social Networking, Niche Services
— Personal: Movement Tracker, Family Locator, Emergency Assist, LBS Commerce
— Information Services: Traffic and transit, Weather, Place of Interest (PoI) Look-Up

Monetization: the willingness to pay is highest for logistics and tracking, followed by consumer tracking, location based games, and finally navigation, while it is expected that search and location based social networking will be free. 

navteq consumer willingness to pay

What consumers want: “Consumers expect accuracy, and expect the application to know what’s around them. Companies approach us to get the data inputted into their database. They want availability of Rich Pedestrian and Public Transit data. They want information to be ubiquitious, and rich – even internal inputs of inside event venues and stadiums – in case they want to locate the refreshment counter in a large stadium. We get requests from stadium owners for getting their stadium mapped, and and it’s an opportunity for on-site advertising for the shop.” 

During the Q&A, Naddell mentioned that the amount of user data that NAVTEQ has access to varies from country to country, because of a differentiation is access to the tower database.  In terms of privacy issues, Europe has evolved privacy laws, it’s up to the government.

You May Also Like


Mobile number porting requests increased by 20% to 8.2 million requests in December 2020, compared to 6.8 million porting requests reported in November 2020....


The Indian Space Research Organisation and MapMyIndia on Thursday signed a memorandum of understanding (MoU) for developing location based software services and AI-based solutions,...


The Indian government has amended the internet shutdown rules, formally known as the Temporary Suspension of Telecom Services Rules, to restrict the validity of...


Mobile number porting requests increased by 28.7% to 7.53 million requests in July 2020, compared to 5.85 million porting requests reported in June 2020....

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ