wordpress blog stats
Connect with us

Hi, what are you looking for?

Video Ad Network VDOPIA Raises Funding From Nexus India Capital

You're reading it here first: MediaNama has learned from multiple, reliable sources that online advertising network VDOPIA has raised a first round of funding from Nexus India Capital. According to some industry sources, the deal is upwards of $3 million, though we're not sure of the exact amount. We've contacted Suvir Sujan of Nexus India Capital and Saurabh Bhatia from VDOPIA, and are awaiting a response. VDOPIA competes with Jivox, which has raised a total of $10.7 million from Opus Capital and Helion Venture Partners. Ozone Media, which had reportedly raised around $4 million from IDG Ventures, also has a video ad network. At a time when advertising appears to be emerging as the key source of monetization for Indian video content on the Internet, the role of advertising networks cannot be overstated. VDOPIA powers advertising on several video content sites including NDTV, NDTV Profit, IBNLive, Josh18, Indya.com, Starboxoffice.com, Cricket Nirvana, SpiceZee, BigFlix, My Popkorn, Rajshri, IPLT20.com. Advertising has also been drying up. Update: We haven't heard back from Sujan, and Saurabh Bhatia of VDOPIA has declined to confirm or deny the funding.  In this context, also read the following posts on video content: -- TinselVision’s Closure Should Serve As A Warning For Video Content Portals -- Times Now On Nautanki.tv; Thoughts On Video Content Online

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

Free Reads

News

Apple stated that these apps will need to be built directly on WebKit, which is the web browser engine used by Safari.

News

The UPI landscape is currently dominated by Phonepe and Google Pay, which command over 83% of the market.

News

The Commission received complaints against ULLU by the group ‘Gems of Bollywood’,  for sharing “extremely obscene and objectionable content secretively to its subscribers, including...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ