wordpress blog stats
Connect with us

Hi, what are you looking for?

Reuters Market Light To Expand To Haryana In Jan; 9 States By 2009 End

Reuters Market Light

I had a fairly long chat with the Reuters Market Light executives at India Telecom 2008: little over a year after the service was launched, the SMS based Market information service for farmers in India has crossed 100,000 users, with around 91,500 subscribers in Maharashtra, and 8,500 subscribers in Punjab. The growth in Maharashtra appears to have picked up in the last two months - when they had only around 50,000 subscribers in Maharashtra. Perhaps the tie-up with the post office helped.  Thomson Reuters has aggressive expansion plans: they're launching the service in the agriculture dependent state of Haryana in January, and then to 9 states across the country by the end of 2009. In the north, they intend to cover Harayana (January), Himachal Pradesh and Uttar Pradesh, apart from Punjab where they are already present. In the west they're targeting Gujarat, apart from Maharashtra, where they had launched; Madhya Pradesh in Central India is also a part of the plans, and the company is yet to decide between Karnataka and Andra Pradesh in the South. RML covers 54 crops/commodities in 270 mandis. The service offers farmers weather information specific to their taluka (district) early in the morning (around 7:30am), market prices from 3 selected Mandis (crop marketplaces) and tips related to specific crops (chosen by the farmer) in the afternoon, and relevant national and international news in the evening. They have a tie-up with the Maharashtra Krishi Panan Mandal in Maharashtra, and the Punjab Mandi Board in Punjab. An example…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ