I had a fairly long chat with the Reuters Market Light executives at India Telecom 2008: little over a year after the service was launched, the SMS based Market information service for farmers in India has crossed 100,000 users, with around 91,500 subscribers in Maharashtra, and 8,500 subscribers in Punjab. The growth in Maharashtra appears to have picked up in the last two months - when they had only around 50,000 subscribers in Maharashtra. Perhaps the tie-up with the post office helped. Thomson Reuters has aggressive expansion plans: they're launching the service in the agriculture dependent state of Haryana in January, and then to 9 states across the country by the end of 2009. In the north, they intend to cover Harayana (January), Himachal Pradesh and Uttar Pradesh, apart from Punjab where they are already present. In the west they're…
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