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Indian Media Takes To Twitter

Twitter Mint DNA IBNLive CricketNext

Following the siege in Mumbai which brought the Twitter and its usage by citizens to share and spread information into the limelight, media publications including Mint and DNA have signed up for Twitter. While media publications on Twitter are not new - New York Times, Wired, The Economist and the Wall Street Journal have their own twitter feeds. What's interesting is the difference in the approach being adopted by Mint and DNA: 1. News Feeds On Twitter Mint, much like Web18 publications - IBNLive and CricketNext, is simply pushing news on the Net. This is what I call a "Newsletter Approach" to content distribution, much like WAP links pushed via SMS on the mobile. The publications are trying to reach the users wherever they are present - whether on Twitter, Instant Messenger, Mobile (SMS), and solicit traffic for their websites. They're probably using…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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